Hey, I'm Melanie!

I'm so excited that you're here. I can’t wait to tell you more about my personal story.

Why? Because anyone who knew me in my 20’s would never have guessed I would be where I am now... and I want women around the world to know that your background does not define your future.

Your life is meant to be lived now. And you don’t have to settle for anything less than the life that truly lights you up – no matter how big your dreams are.

The start...

I worked in restaurants and bars throughout my early 20's, living the party girl life and making barely enough to get by. But I started to realized that paying your rent 14 days late every month and making sure you have juuust enough money for tacos and margaritas doesn’t really count as a reliable career path.

I felt like I wanted more from life and a totally different lifestyle. I knew that I needed to create something that was mine, that I could be proud of.

I had no idea what I wanted to do, but I decided I wanted to work from home to have flexibility and freedom. At first I tried an MLM, but it just wasn't for me. And then in 2011, I came across a post for a Virtual Assistant. I applied, landed that first job as a VA, and was able to work from my laptop and do some awesome things… like move from my hometown of Kansas City to Hawaii, California, and Florida (before I eventually came back home to Missouri after 9 years of traveling the country). But I realized that I was still pretty much stuck in a 9-5 with that role, even though it was from home.

The change...

That first VA job ended up becoming a stepping stone to something greater. I decided to go all in and start my own business. I took what I had learned and started supporting a multi-client workload of entrepreneurs and coaches. That allowed me to learn the ins and outs of several different types of online businesses.

I saw what high-level business owners were doing to bring in 500K+ incomes (and quickly started seeing 6-8K months myself in my first year in biz -- a big jump from the $9 per hour that first VA job was paying me). I saw their processes, their marketing, their teams, how they were handling their clients, and everything in between.

I quickly fell in love with the industry and found my place in it, and by 2015, I had my own Launch Strategy Agency. Throughout those first years working online, I found what I'm really great at - which is business & marketing strategy, tech, launch support, and copywriting. I now own a full-time agency with a consistent multi-client workload of amazing business owners that I love to work with and a five-person team supporting me and our clients with projects.

Through working with other freelancers in my agency, I also learned that there are a ton of people looking for work-from-home jobs that need a proven strategy to start and how to grow without the years of trial and error. Which is why I decided to create a second part of my business that focuses on helping new and struggling freelancers to create stability in their own businesses.

So whether you're a coach, small business owner, or a freelancer, I'm here to support you. Feel free to check out our services pages to learn more.

Fun Facts About Me

I love to travel. I want to go everywhere. I moved to six states in five years! These days, I am settled in Kansas City, but still make it a priority to go on at least a couple of trips every year. Funding my adventures is a huge part of why I started my business and continue to work so hard.

I love meeting clients IRL. Being on Zoom every week with my amazing clients is great and all… but it’s so much fun to go to business events and hang out in real life. I’ve traveled with a few clients and it’s always an amazing experience. Being around successful women is so empowering, and knowing the real-life people behind the businesses I support makes what I do mean so much more.

I'm very self-reliant. (Plus meet my cat AP in the picture with me!) I have had to create a lot of trust within myself and my ability to overcome any obstacle. That is why mindset is a huge part of my programs. I had a full-on breakdown in 2020 when I was going through a divorce, and it changed a lot for me. But, it also has allowed me to get stronger, dream bigger and get fully on track with what I want for my own life. My goals are very important to me because they provide me security. I know that I can take care of myself, and I want that feeling of safety for other women as well.

I invest in learning more myself every year. I believe that we are never done learning. I participate in programs every year to make sure that my skills continue to get better and that I am learning from top experts that can shorten my learning curve. I believe coaching is an incredible investment in my skill set and future. That means that I am up to date on industry trends, and continue to gain more knowledge and skills. It also means that I am able to help my clients more as I continue to grow. It feels powerful and inspirational to keep improving for both myself and for you.

I consider myself your business partner & biz bestie. I personally have never resonated with the "coach" title or the "assistant" title for myself. My focus in on partnering with you to help you & your biz to grow in the way that feels amazing to you. We don't live in hustle culture here, we prioritize what works and invest our energy into action and forward movement. There are more than enough people telling you (and me lol) what we "should be doing". I don't love micromanaging or adding even more things we don't need to actually be doing to our never-ending to-do lists. My job is to help you figure out the right steps FOR YOU to build a business that aligns with your lifestyle and personal goals, and I will speak up when I think we can be doing things better!

I'm obsessed with animals & palm trees. If you ever bring your dog around me, I absolutely will say hi to it before I say hi to you. 😉 My favorite birthday was getting to meet this penguin at the zoo in Tampa. And as much as I love my hometown of Kansas City, I totally miss palm trees… I am a beach girl at heart.

Have a question? Want to say hi? Contact me.

Contact Us Privacy Policy Terms of Use