Dedicated Launch, Tech, and Social Strategy

If you're a Solopreneur, Coach, Course Creator, or Small Business Owner with a digital product or online service...

Who is ready to scale your offers and income or finally get those systems in place to grow... we can help.

We will take over your launch & marketing strategy, systems & processes, tech & automations, and social media management...

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Because we know you're a badass and you can do it all - but you don't have to.

 

Let us step in and end your admin strategy struggle...

 

So that you can focus on what matters most -- your clients (and your sanity).

We understand that as an entrepreneur, you have 80 million things going on. You need help... but you don't have the time and energy to train someone brand new.

 

We've been in business for over 14 years and will treat your business like our own. Here are some of the ways that we make sure we're supporting you at a high level:

We aren't just another team of Virtual Assistants - we've been in business for years and show up not as your admin, but as a business partner who is here to support you, make your life & biz easier, and also sometimes guide you. We've worked with tons of high-level entrepreneurs, but also have run our business like a business, so we understand both sides of the client and the freelancer roles and really understand what it takes to succeed in both.

We know the term "Agency" can mean... not so great things. When you work with us, you will work DIRECTLY with Melanie and possibly other freelancers depending on your project, but you will know exactly who is doing what and have direct communication with all of us. We're a very small team and our freelancers are highly trusted. We chose this business format because it allows us to each focus on what we do best so we can keep our work high-quality.

We see everything at a high-level, understand what's happening in the biz and why, and try to be one step ahead at all times. We take quality extremely seriously. We are proactive, we are leaders, and we shine because we truly love what we do. We take continued learning seriously and also commit to coaching ourselves to be the best we can be. We save you time by jumping in right away and we aren't shy about suggesting ways we can do things better.

Specialized Services

Ready to get your business organized?

Your plan will be completely custom to your business and your needs, you can add or subtract services at anytime.
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Don't just hire a Virtual Assistant, hire a specialist that can take your business to the next level - without taking extra time from you.

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Here's how we can help you...

1 - Business Strategy

Email and Calendar Management
Online Research
Team and Project Management
Processes and Systems Documentation
Interviewing and Hiring


2 - Launch Strategy

Program Planning Brainstorm Sessions
Launch Runway Outlines
Launch Marketing Planning
Tech set up - Landing Pages, Sales Pages, Members Areas
Opt-in and Sales Page Copywriting
Email Sequence Copywriting
Workbook and PDF/Spreadsheet Template Creation

Affiliate and Partner Management
KPIs
Launch Debrief


3 - Tech Strategy

Website Updates and Upkeep

Uploading and Publishing Blogs

Newsletter Set Up and Sending
CRM, Tagging, and Contact Management
Building and Testing Funnels & Automations
Video and Audio Editing
Podcast Production​


4 - Social & Marketing Strategy

Content Calendar Planning Sessions
Hashtag Research
Graphics, Reels, and Stories
Caption Creation
Instagram, Facebook Group, and LinkedIn Engagement
Facebook and Instagram Ads
Email Marketing Copywriting

Blog Copywriting
Speaking and Collaboration Planning
Monthly KPI Analysis

Plus... we can't forget about all the Tech Programs!

 

We regularly work with several popular programs including:

 

Kartra, Kajabi, Google Suite, Outlook, WordPress, Squarespace, Wix, Adobe, Canva, Infusionsoft/Keap, Hubspot, Zapier, GoHighLevel, LeadPages, ConvertKit, MailChimp, ActiveCampaign, MindBody, Audacity, Libsyn, WeVideo, Asana, Monday, ClickUp, Calendly, all the social media platforms, and so many more. Like, there are SO many programs all the time ;) 

 

Contact us if you have a question about a specific program. And if we don't use a program currently, we can usually jump right in and figure it out quickly!

Meet Our Team

FOUNDER & BUSINESS STRATEGIST

Melanie Weigel

My specialties: Launch Support, Tech, Automation, Copywriting, Project Management, Podcast Production


I'm Melanie. I live in Kansas City, MO, and you'll often see me wearing all black and living in yoga pants. I love traveling, the beach, and personal development  - anything that helps me to become better than I was yesterday.
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My work history started in the restaurant and bar industry. I woke up and realized that I just had to make a change (as an entrepreneur - maybe you can relate!). I wanted to move to the beach and work for myself, and that's how the vision began.
 
I began my career as a Virtual Assistant in 2011 working with several businesses from start-up companies to Fortune 1000 CEO's. Fast-forward to 2015, I decided to take this freelancing thing into a full-time business, and learned how to manage multiple clients while still providing excellent service. However, I realized that I also can't do it all (without being super stressed out all the time) - so I started bringing on other specialists who could support my work and make your business even better.

 

I have a passion for helping businesses succeed; it truly makes me happy to be a part of that process. Whether you know EXACTLY what you need or have never delegated anything in your life, we are HERE FOR YOU. Feel free to send me a DM or email me to say hi!

SOCIAL & COPY STRATEGIST

Kateri Swavely

My specialties: Copywriting, Graphics, Social Media Planning & Implementation, Social Engagement & Growth
 

Kateri has been a social media assistant for the past five years.

Originally a middle school music teacher, Kateri left the teaching space and found virtual assistance as a place where she could use her skills to continue to help other small business owners grow and succeed.

She specializes in helping coaches save time, increase sales, and have more impact. When not attached to her laptop, she enjoys reading fantasy novels, horseback riding, and traveling.

She lives in Pennsylvania with her husband, two adorable dogs, and three sassy cats.

ADDITIONAL SUPPORT

The Ad Hoc Freelancers

We regularly work with a few trusted freelancers that we've vetted and know complete high-quality work. We have Nik with video editing, Lindsey with tech, Leslie with ads, Cindy with social engagement, and more.

 

This could include graphic design, web design, copywriters, marketers, additional tech support, and audio/video editors that we know and trust to bring in to assist with projects when needed. These freelancers depend on availability, however we will always ensure cohesiveness and will generally keep the same freelancer on any long-term project.

 

We're happy to send you any direct freelancers bio and intro that will be working on any project, and we will always let you know before we send any work to another freelancer. And if there is anything you need that we don't currently do in house, we can find someone amazing - and manage them - to make it happen for you.

Cool... how do I get started?

Ready to work with us? We would love to chat!

 

Because we create custom packages for all of our clients based on your actual needs, and we simply can't overbook ourselves, we do need to make sure we're on the same page before we take on any new projects. Here's how our onboarding process works...

  • BOOK YOUR CALL

    Schedule your Discovery Call with Melanie to discuss your project, get clear on tasks and timelines, and go over any questions that you have.

  • REVIEW & APPROVE YOUR PROJECT PLAN

    Within 48 hours of your Discovery Call, we will email you a full project plan which includes our understanding of your project requirements, an overview of work to be completed, and a project quote. You can either decide it's not a fit (and that's okay!), ask for revisions, or approve the plan.

  • SIGN YOUR CONTRACT & PAY FIRST INVOICE

    Once we've gotten your approval, we will send you a contract and an invoice for your first month. Once both of these have been taken care of, we will begin work.

  • BOOK YOUR KICKOFF CALL

    Within the next week, we will book a Kickoff call. During this session, we will just make sure we're on the same page, share any logins or information needed, and talk next steps. Then we will get to work!

Ready to schedule your call?

Choose Your Time

Have questions? We have answers!

If you don't see your specific question here, feel free to send me a DM or an email.

What hours are you available to work?

We are generally available during regular business hours 9 am - 5 pm Central Time. We aim to turn projects around within a 24-48 hour timeframe, and work to set clear expectations on larger or ongoing projects.

What if I need something outside of regular business hours?

Feel free to send it over. If we can reply, we will - if we can't, you will hear from us the next business day. If it's urgent, please add "URGENT" as the first word of the message/subject line so that we know to open that ASAP.

 

As a heads up, Melanie is totally fine with messages at weird hours, however giving the rest of the team work/life balance is important to us so we try not to bother them after hours unless absolutely necessary.

Can we schedule regular Zoom meetings?

Absolutely! We hold a weekly meeting with most of our clients, and are happy to schedule a regular ongoing time with you. Or we can just check in as needed, whatever works!

I don't want random people working on my projects. Can I still work with you?

We also don't like working with random people. We are a small team and you will know and work directly with your assistants. We don't just offboard work randomly or have lots of people starting and stopping work with us all the time. So don't worry - you will always know who is working on your tasks.

 

And if you want to ONLY work with one specific team member directly, we can make that happen as long as they have the availability.

How will you communicate with me?

We prefer to communicate via Slack, however we know that everyone has their preference and it's important to us that we're doing what works best for you. So if email / text / Asana / Discord or whatever other random thing works better for you, that's fine by us.

How do you keep my information secure?

We use LastPass to share sensitive information. You can also give us info on a phone or Zoom call and we will add it directly into our LastPass account. Please do not email us passwords etc.

What is your hourly rate?

We work on a monthly project retainer, not hourly. Your monthly fee will be determined by your project plan and will be the same every month. This helps you to budget accordingly, and also helps us to focus on work instead of tracking every minute of our day.

 

The majority of our projects will be quoted on a month-to-month ongoing retainer, however we can also complete one-time or short-term projects. Your custom quote will be on your project plan during onboarding.

What payment methods do you accept and when is my payment due?

We will invoice you on the same day each month (generally the 1st, unless you need a different day or bi-weekly, which we can do). You can pay through our secure system via credit card, debit card, or bank transfer. If needed, we do also accept PayPal.

What happens if a project doesn't get done on time?

If for any reason we need more time to complete a project, we will let you know immediately and also note it in our project management system. While we always try to get things done by the due date, sometimes projects take longer than expected. Communication is very important to us and we will always keep you in the loop on statuses and timing.

What happens if my assistant is out sick or on vacation?

If your assistant is out of office for any reason, you have the option of either pausing work until they return, or having another one of our team members cover for them and work with you until they are back in action.

What if I need to pause or cancel my plan?

If you need to pause work for a period of time, please let us know as soon as possible. We will do our best to find a solution to hold the time for you and re-start when you're ready, however we can't always guarantee availability after a hold.

 

If you need to cancel for any reason, please let us know with at least 14 days notice before your next billing date.

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